Good news: Museum Boijmans Van Beuningen will host a new fashion exhibition called The Future of Fashion is Now in Rotterdam from 11 October 2014 to 18 January 2015. The exhibition questions contemporary fashion and asks fundamental questions such as “do we really want a new wardrobe every six months or can fashion last longer? What is the role of clothing in the rise of the so-called ‘wearable technology ‘ such as Google Glass?” The answer will be given by more than 50 international designers, including Viktor&Rolf and Christophe Coppens (Belgium). They’ll show their innovative and critical views on the future of fashion and the role of fashion in society.
The world famous fashion duo Viktor&Rolf respond with a Japanese Zen Garden in order to stimulate more relaxation and spirituality. Designer Wang Lei (China) makes traditional Chinese costumes of woven toilet paper and Carole Collet (UK) experiments with lace patterns that grow out of Strawberry plants. Hand-knitted creations of Pyuupiru (Japan) offer the wearer a new identity, freed from the determining influence of the human body. Also technological innovations offer designers new angles on what ‘fashion’ could be in the future.
Exclusive Fashion & Art
Six designers will create new work exclusively for the exhibition at the Museum Boijmans Van Beuningen. They’ll share their work process online on www.futureoffashion.nl.
Over The Future of Fashion
The exhibition is accompanied by a richly illustrated glossy publication and a special multimedia tour in which a number of designers will speak about their work during The Future of Fashion is Now. The museum will organize a variety of activities, including a symposium, workshops and lectures. Also, various videos will appear on ARTtube.nl.